search query: @author Blattberg, R. C. / total: 9
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| Author: | Blattberg, R. C. Deighton, J. |
| Title: | Interactive marketing: exploiting the age of addressability. |
| Journal: | Sloan Management Review
1991 : FALL, VOL. 33:1, p. 5-14 |
| Index terms: | MARKETING INFORMATION DATA BASES CONSUMER CHOICE CREDIT CARDS |
| Language: | eng |
| Abstract: |
SCIMA