search query: @indexterm Sports clothing industry / total: 9
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Author: | Willigan, G. E. |
Title: | Nike o el exito de una empresa orientada al marketing. *NIKE |
Journal: | Harvard-Deusto Business Review
1993 : 53, p. 104-115 |
Index terms: | SPORTS CLOTHING INDUSTRY BRAND NAMES MARKETING |
Language: | spa |
Abstract: |
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