search query: @author Hammann, P. / total: 9
reference: 4 / 9
| Author: | Hammann, P. |
| Title: | Klotzen statt kleckern: Verkaufsförderung. |
| Journal: | Absatzwirtschaft
1993 : OCT, p. 96-101 |
| Index terms: | SALES PROMOTION CONTROL BRAND LOYALTY BUYING |
| Language: | ger |
| Abstract: |
SCIMA