search query: @author Derbaix, C. / total: 9
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| Author: | Derbaix, C. Sjoberg, L. |
| Title: | Movie stars in space: a comparison of preference and similarity judgments |
| Journal: | International Journal of Research in Marketing
1994 : JUN, VOL. 11:3, p. 261-274 |
| Index terms: | PREFERENCES FILM INDUSTRY RESEARCH |
| Language: | eng |
| Abstract: | Many marketing studies operationalize affective reactions by means of preference data, and cognitive representations by means of similarities , with similarity spaces used as a starting point for the mapping of preferences. This practice relies on the seldom questioned assumption of a common underlying structure for perception and preference. The purpose of this paper is to investigate differences between preference and similarity judgments in terms of stability, confidence, number and nature of underlying dimensions and relative positioning of the stimulus objects. |
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