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Author:Chao, P.
Title:Partitioning country of origin effects: consumer evaluations of a hybrid product.
Journal:Journal of International Business Studies
1993 : APR-JUN, Vol.24:2, p.291-306
Index terms:CONSUMER BEHAVIOUR
INTERNATIONAL BUSINESS
PRODUCT IMAGE
PRODUCT QUALITY
Language:eng
Abstract:
SCIMA record nr: 115319
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