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| Author: | Park, C. Motherbaugh, D. Feick, L. |
| Title: | Consumer knowledge assessment |
| Journal: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 71-82 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR MODELS |
| Language: | eng |
| Abstract: | The results of studies reported in this article suggest that product-related experience has a greater influence on self-assessed knowledge judgments than does stored product class information and that this greater influence is due to greater accessibility in memory. In addition, stored product class information was found to be a more important determinant of objective that self-assessed knowledge. |
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