search query: @indexterm rental trade / total: 9
reference: 7 / 9
| Author: | Hudson, M. |
| Title: | How the poor pay more: Big premiums on big ticket items |
| Journal: | Business and Society Review
1993 : SPRING, 85, p. 43-46 |
| Index terms: | RENTAL TRADE MARKETING CHANNELS PRICE POLICY |
| Language: | eng |
| Abstract: | Some people call Larry Sutton "the Reverend of Rent-to-own." Sutton preaches the blessings of the rent-to-own business with the enthusiasm of a true believer. He owns more than twenty Champion Rent-to-own stores in Florida and Georgia. The growing chain offers televisions, stereos, furniture, washers, you name it, at weekly or monthly rates. If customers pay long enough, they can someday own these things. If they can't, the store pics the merchandise up and rents it to someone else. |
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