search query: @author Berth, R. / total: 9
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| Author: | Berth, R. |
| Title: | Managementdenken: Multiversales Marketing, Teil 2. (!Multimarketing) |
| Journal: | Absatzwirtschaft
1994 : JUN, p. 42-48 |
| Index terms: | MARKETING THEORY MANAGEMENT PHILOSOPHY MARKETING MARKET SEGMENTATION DECISION MAKING ADVERTISING |
| Language: | ger |
| Abstract: |
SCIMA