search query: @author Kleinschmidt, E. J. / total: 9
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| Author: | Cooper, R. G. Kleinschmidt, E. J. |
| Title: | Screening new products for potential winners (Neue Produkte, Produktentwicklung) |
| Journal: | Long Range Planning
1993 : DEC, VOL. 26:6, p. 74-81 |
| Index terms: | |
| Language: | eng |
| Abstract: | New product success is predictable. This paper highlights the findings of a study into new product success and failure, and pinpoints what separates winners from losers. Sadly, many firms and new product efforts are lacking on these success factors. One solution proposed is the implementation of a formal new product process: a blueprint for the process from idea to launch. A generic stage gate is outlined. The experiences in firms which have implemented such processes are investigated, and the performance results are positive: improved teamwork, less recycle, higher success rates and shorter cycle times. |
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