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| Author: | Taylor, C. Omura, G. |
| Title: | An evaluation of alternative paradigms of marketing and economic development, part 1 |
| Journal: | Journal of Macromarketing
1994 : FALL, VOL. 14:2, p. 6-20 |
| Index terms: | EVALUATION MARKETING ECONOMICS |
| Language: | eng |
| Abstract: | This Part 1 of a two-part study on paradigms used to study marketing and economic development. In this part, a systematic examination of the three paradigms (modernization, institutional, and radical) most commonly used in analyzing marketing and economic development is undertaken. An analysis of the three paradigms based on six evaluative criteria suggests that the institutional approach has key advantages and that the other two paradigms have significant deficiencies. |
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