search query: @author Blattberg, R. C. / total: 9
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| Author: | Blattberg, R. C. Buesing, T. Sen, S. K. |
| Title: | Segmentation strategies for new national brands. |
| Journal: | Journal of Marketing
1980 : FALL, VOL. 44:4, p. 59-67 |
| Index terms: | BRANDS CONSUMER BEHAVIOUR MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA