search query: @author Taylor, C. / total: 9
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| Author: | Taylor, C. Chang, W. |
| Title: | The history of outdoor advertising regulation in the United States |
| Journal: | Journal of Macromarketing
1995 : SPRING, VOL. 15:1, p. 47-59 |
| Index terms: | USA ADVERTISING REGULATIONS |
| Language: | eng |
| Abstract: | Over time, a variety of arguments aimed at banning or severely restricting the use of billboards have been voiced. In response to these criticisms and threats of government regulation, the outdoor advertising industry became involved in self-regulation. In general, that has proven to be a potent force in responding to most antibillboard arguments. Objections based on aesthetics, however, have been enduring and have had the strongest effect on regulation. |
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