search query: @author Klein, J. A. / total: 9
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| Author: | Rao, P. M. Klein, J. A. |
| Title: | Growing importance of marketing strategies for the software industry (Rechtsfragen der EDV) |
| Journal: | Industrial Marketing Management
1994 : FEB, VOL. 23:1, p. 29-37 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, SOFTWARE |
| Language: | eng |
| Abstract: | This paper examines the appropriability problem (the inability of firms to profit fully from their innovations) with respect to intellectual property development in general and software in particular. It evaluates marketing, legal, and technological dimensions of this issue, and concludes that firms will supplement legal mechanisms with investments in complementary marketing assets and development of marketing strategies aimed at strategic alliances and diversification to enhance the appropriability of their investments in software development. |
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