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Author:Heracleous, L.
Title:Spinning a brand new cultural web
Journal:People Management
1995 : NOV 2, VOL. 1:22, p. 24-27
Index terms:CULTURE
BRANDS
ORGANIZATIONS
Language:eng
Abstract:Strategic change can often be held back by outdated values and habits. The author explains how Hay Management Consultants applied the principles of the learning organisation consciously to avoid this trap. What is the relationship between organisational culture and strategic, and how can the concept of organisational learning help to make strategic change programmes more effective?
SCIMA record nr: 140189
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