search query: @author Stone, R. / total: 9
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| Author: | Stone, R. |
| Title: | Mission statements revisited |
| Journal: | SAM Advanced Management Journal
1996 : WINTER, VOL. 61:1, p. 31-37 |
| Index terms: | COMPANIES MANAGEMENT SUCCESS |
| Language: | eng |
| Abstract: | It is clear today that firms committed to developing and implementing clear and unambiguous strategic mission statements enjoy a competitive edge over rivals who do not. The recent explosion of literature on this subject seems to fuel the notion that mission statements are not just another management fad. Fad or not, mission statements serve a vital strategic role in organizations and should never be neglected. The purpose of this article is to reexamine the relevance of mission statements in the 1990s and to review issues related to developing, writing, and implementing a mission statement. |
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