search query: @author Kenny, B. / total: 9
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| Author: | Kenny, B. Stessen, L. |
| Title: | UK and German defence industry change: some perspectives on strategic marketing |
| Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 561-580 |
| Index terms: | MARKETING MANAGEMENT INDUSTRIES CHANGE |
| Language: | eng |
| Abstract: | Over the past decade, the European defence industry has had to respond to increasing pressures of reduced defence spending, exacerbated more recently by removal of the immediate military threat from the former Soviet Union. Under the "Options for Change", the UK has abandoned certain weapons programmes, while Germany has had the additional economic and social problems brought on by re-unification. The industry's options comprise conversion, diversification or specialization, thus continuing to face structure change and competition from defence imports and "off-the-shelf" systems and equipment. |
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