search query: @author Kenny, B. / total: 9
reference: 3 / 9
| Author: | Kenny, B. Stessen, L. |
| Title: | UK and German defence industry change: some perspectives on strategic marketing |
| Journal: | Journal of Marketing Management
1996 : AUG, VOL. 12:6, p. 561-579 |
| Index terms: | ARMAMENTS INDUSTRY MARKETING MANAGEMENT STRATEGIC MANAGEMENT UNITED KINGDOM GERMANY |
| Language: | eng |
| Abstract: |
SCIMA