search query: @author Blattberg, R. C. / total: 9
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| Author: | Blattberg, R. C. Dolan, R. J. |
| Title: | An assessment of the contribution of log linear models to marketing research. |
| Journal: | Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 89-97 |
| Index terms: | MARKET RESEARCH MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA