search query: @author Kitchen, P. J. / total: 9
reference: 5 / 9
| Author: | Kitchen, P. J. Schultz, D.E. |
| Title: | IMC - A UK ad' agency persepctive |
| Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 465-485 |
| Index terms: | MARKETING MANAGEMENT COMMUNICATION |
| Language: | eng |
| Abstract: |
SCIMA