search query: @author Rossiter, J. R. / total: 9
reference: 8 / 9
| Author: | Rossiter, J. R. |
| Title: | Predicting Starch scores. |
| Journal: | Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 63-68 |
| Index terms: | ADVERTISING RESEARCH READERSHIP SURVEYS |
| Language: | eng |
| Abstract: |
SCIMA