search query: @author Slater, S. / total: 9
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| Author: | Slater, S. |
| Title: | Evaluating strategic investments: complementing discounted cash flow analysis with options analysis |
| Journal: | Industrial Marketing Management
1998 : SEP, VOL. 27:5, p. 447-458 |
| Index terms: | INVESTMENT MANAGERS STRATEGY |
| Language: | eng |
| Abstract: | Innovative strategy making is the key to superior performance for most businesses today. However, it frequently must be conducted in the midst of unpredictable and even chaotic circumstances and processes. Moreover, it often is frustrated by dogmatic reliance on traditional approaches to financial evaluation. In this study the authors explore both the managerial and conceptual shortcomings of the traditional approach to evaluating strategic investments through discounted cash flow analysis. |
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