search query: @author Bieger, T. / total: 9
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| Author: | Bieger, T. |
| Title: | Reengineering destination marketing organisations: The case of Switzerland |
| Journal: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
1998 : VOL. 53:3, p. 4-17 |
| Index terms: | Tourism Marketing Switzerland |
| Language: | eng |
| Abstract: | Like most traditional forms of tourism, alpine tourism has lost its strategic success positions due to the on-going globalization of the tourism sector. The traditional structures in tourism marketing have to make place to a more market oriented structure. The association of Swiss tourism managers decided to follow destination management approach that will lead to corresponding tourism structures. |
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