search query: @author Blattberg, R. C. / total: 9
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| Author: | Blattberg, R. C. Jeuland, A. P. |
| Title: | A micromodeling approach to investigate the advertising-sales relationship. |
| Journal: | Management Science
1981 : SEP, VOL. 27:9, p. 988-1005 |
| Index terms: | SALES MANAGEMENT ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA