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| Author: | |
| Title: | CEO and CIO perspectives on competitive intelligence |
| Journal: | Communications of the ACM
1999 : AUG, VOL. 42:8, p. 108-116 |
| Index terms: | Surveys Information technology Managers USA |
| Freeterms: | Business intelligence Competitive intelligence |
| Language: | eng |
| Abstract: | "Nothing is more likely to undermine IT strategic planning than poor knowledge of competitors' computing practices. " Competitive intelligence (or CI), also known as business intelligence, is both a process and a product. As a process, CI is the set of legal and ethical methods a company uses to harness information that helps it achieve success in a global environment. As a product, CI is information about competitors' activities from public and private sources, and its scope is the present and future behavior of competitors, suppliers, customers, technologies, acquisitions, markets, products and services, and the general business environment. |
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