search query: @author Kenhove, P. van / total: 9
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| Author: | Kenhove, P. Van Waterschoot, W. Van Wulf, K. De |
| Title: | The impact of task definition on store-attribute saliences and store choice. |
| Journal: | Journal of Retailing
1999 : SPR, VOL. 75:1, p. 125-137 |
| Index terms: | Retail location Retailing Consumer behaviour |
| Language: | eng |
| Abstract: | The authors investigate the impact of task definition, a situational measure, on store-attribute saliences and store choice for do-it-yourself products. |
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