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| Author: | Parkhe, A. |
| Title: | Understanding trust in international alliances |
| Journal: | Journal of World Business
1998 : FALL, VOL. 33:3, p. 219-240 |
| Index terms: | |
| Freeterms: | Unternehmenskooperation Organisationspsychologie Organisationssoziologie |
| Language: | eng |
| Abstract: | Trust plays as an important and often dominant role in successful alliances, and managers often cite lack of trust as a key reason for failed alliances. This paper attempts to deepen our understanding of trust, by systematically examining the psychological, sociological, and economic components of trust, intercultural differences in the notion of trust, and the various mechanisms through which trust may be generated. |
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