search query: @author Valette-Florence, P. / total: 9
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| Author: | Valette-Florence, P. |
| Title: | Means-end chain analyses of fish consumption in Denmark and France: a multidimensional perspective |
| Journal: | Journal of Euromarketing
1999 : VOL. 8:1/2, p. 15-28 |
| Index terms: | EUROPE CONSUMER BEHAVIOUR FOOD INDUSTRY |
| Language: | eng |
| Abstract: | This article aims to stress the potentiality of means-end chain analysis for studying cognitive structures on a cross-cultural basis. More precisely, the study attempts to compare and differentiate the means-end orientations motivating or demotivating consumers to buy seafood products in two different countries, France and Denmark. The results, although exploratory, lead to the identification of potential common and country-specific targets. |
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