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| Author: | Tsurumi, H. Tsurumi, Y. |
| Title: | Fujifilm-Kodak duopolistic competition in Japan and the United States |
| Journal: | Journal of International Business Studies
1999 : FOURTH QUARTER, VOL. 30:4, p. 813-830 |
| Index terms: | Competition Duopoly Photographic equipment industry Trade policy Japan USA |
| Language: | eng |
| Abstract: | This article analyzes the duopolistic competition of Fujifilm and Kodak according to the product life cycle and "game theoretic" exchange-of-hostage hypothesis of intenational trade and investment. It shows how each firm used its home-team and first-mover advantages to compete with the other. It shows that Fujifilm's strategic use of marketing logistics and innovative products reduced Kodak's market share in Japan and elsewhere. |
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