search query: @author Parker, C. / total: 9
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| Author: | Baron, S. Harris, K. Parker, C. |
| Title: | Understanding the consumer experience: It's "good to talk" |
| Journal: | Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 111-127 |
| Index terms: | Consumer research Experience Service |
| Language: | eng |
| Abstract: | This article reviews the extant literature on on-site consumer interactions, especially conversations consumers have with fellow consumers and employees. Out of the review, three inter-related strategic perspectives are proposed which store-based retail/service providers must take to compete for customer loyalty in the new millennium. |
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