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| Author: | Bultez, A. Derbaix, C. |
| Title: | Dependability of the classical procedure used to validate linear compensatory multi-attribute models. |
| Journal: | Annales de Sciences Economiques Appliquees
1982 : VOL. 38:1, p. 149-170 |
| Index terms: | MULTIATTRIBUTE MODELS LINEAR MODELS CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
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