search query: @author Mauborgne, R. / total: 9
reference: 5 / 9
Author: | Kim, W.C. Mauborgne, R. |
Title: | Knowing a winning business idea when you see one |
Journal: | Harvard Business Review
2000 : SEP/OCT, VOL. 78:5, p. 129-138 |
Index terms: | Innovation Entrepreneurship Companies Managers |
Language: | eng |
Abstract: | Identifying which business ideas have real commercial potential is one of the most difficult challenges that executives face. Three tools -to determine utility, price, and business model- can help them invest wisely. |
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