search query: @author Li, F. / total: 9
reference: 8 / 9
| Author: | Li, F. |
| Title: | The facilitating influence of customer knowledge on the effectiveness of daily value reference information |
| Journal: | Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 425-436 |
| Index terms: | CONSUMERS KNOWLEDGE INFORMATION |
| Language: | eng |
| Abstract: | As a means of enhancing consumer understanding of nutritional information, the Nutrition Labeling and Education Act of 1990 requires the provision of percentage daily values (%DVs) on food labels. Findings from existing reserach, however, vary in their support for the assumption that including %DVs will assist consumers in their efforts to comprehend nutritional information. To shed further light on this issue, the present study examines the moderating role of consumer knowledge about how to use %DVs in evaluating a product's healthiness. |
SCIMA