search query: @author Derbaix, C. / total: 9
reference: 1 / 9
« previous | next »
Author: | Lardinoit, T. Derbaix, C. |
Title: | Sponsorship and recall of sponsors |
Journal: | Psychology & Marketing
2001 : FEB, VOL. 18:2, p. 167-190 |
Index terms: | SPONSORSHIP COMPANIES BRANDS IMAGE PROCESSING ADVERTISING |
Language: | eng |
Abstract: | The authors have explored, by means of a laboratory experiment, the effect of field and/or television sponsorship on respondentÂ’s unaided recall and aided recall (recognition) of sponsorsÂ’ names. |
« previous | next »
SCIMA