search query: @author Greve, H.R. / total: 9
reference: 8 / 9
| Author: | Greve, H.R. |
| Title: | Market niche entry decisions: competition, learning, and strategy in Tokyo banking, 1894-1936 |
| Journal: | Academy of Management Journal
2000 : OCT, VOL. 43:5, p. 816-836 |
| Index terms: | BANKING DECISION MAKING JAPAN |
| Freeterms: | MARKET NICHE |
| Language: | eng |
| Abstract: | This study builds theory on how an organization's decision makers evaluate market niches on the basis of competitive environment, learning from others, the organization's own experience, and proactive strategy, and it tests the theory with data on branch entry decisions of early Tokyo banks. |
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