search query: @author Meyer, M. H. / total: 9
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| Author: | Meyer, M. H. Mugge, P. C. |
| Title: | Make platform innovation drive enterprise growth |
| Journal: | Research Technology Management
2001 : JAN-FEB, VOL. 44:1, p. 25-39 |
| Index terms: | GROWTH INNOVATION PRODUCT DEVELOPMENT R&D STRATEGY |
| Language: | eng |
| Abstract: | Most corporations lack a precise, operational definition of their product platforms, without which progress is difficult to achieve. Whit that definition, new product strategy must be recast to capture the degree to which common architectures and subsystems will be leveraged across existing and new market applications, as well as the timing of product introductions. |
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