search query: @author Gaski, J. F. / total: 9
reference: 2 / 9
| Author: | Gaski, J. F. |
| Title: | Normative marketing ethics redux, incorporating a reply to Smith |
| Journal: | Journal of Business Ethics
2001 : JUL I, VOL. 32:1, p. 19-34 |
| Index terms: | BUSINESS ETHICS MARKETING MANAGEMENT CORPORATE RESPONSIBILITY ORGANIZATIONAL BEHAVIOUR |
| Language: | eng |
| Abstract: | Author of "Does marketing ethics really have anything to say? - A critical inventory of the literature", responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. |
SCIMA