search query: @author Rink, D. R. / total: 9
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| Author: | Swan, J. E. Rink, D. R. |
| Title: | Fitting marketing strategy to varying product life cycles. |
| Journal: | Business Horizons
1982 : JAN-FEB, VOL. 25:1, p. 72-76 |
| Index terms: | PRODUCT LIFE CYCLE MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
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