search query: @author Derbaix, C. / total: 9
reference: 8 / 9
| Author: | Derbaix, C. |
| Title: | L'enfant, la communication publicitaire et la hierarchie des effets. |
| Journal: | Revue Francaise du Marketing
1982 : APR-JUN, 89, p. 31-48 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA