search query: @author Ellis, P. / total: 9
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| Author: | Ellis, P. |
| Title: | Social Ties and Foreign Market Entry |
| Journal: | Journal of International Business Studies
2000 : VOL. 31:3, p. 443-470 |
| Index terms: | MARKETS SOCIETIES MANUFACTURING INDUSTRY |
| Language: | eng |
| Abstract: | The social dynamics which precede international exchange are considered in light of data collected on 133 foreign market entries from a sample of highly-internationalized manufacturing firms. Consistent with research done in the social network field, the findings support the hypothesis that knowledge of foreign market opportunities is commonly acquired via existing interpersonal links rather than collected systematically via market research. This study thus contributes towards an understanding of those ante cedent conditions that lead to the formation of export exchange relationships. |
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