search query: @author Liston-Heyes, C. / total: 9
reference: 4 / 9
| Author: | Liston-Heyes, C. |
| Title: | Pie in the sky? Real versus perceived values of air miles |
| Journal: | Journal of Consumer Policy
2002 : MAR, VOL. 25:1, p. 1-26 |
| Index terms: | AIRLINES UNITED KINGDOM |
| Freeterms: | PERCEIVED VALUE |
| Language: | eng |
| Abstract: | The paper outlines the characteristics of air miles that make them peculiarly well suited to use as a "shadow" currency. The perceived value of air miles in a panel of UK consumers is assessed (using the contingent valuation method) and compared to the actual value. |
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