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Author:Marquis, M.
Filiatrault, P.
Title:Understanding complaining responses through consumer' self-consciousness disposition
Journal:Psychology & Marketing
2002 : MAR, VOL. 19:3, p. 267-292
Index terms:COMPLAINTS
CONSUMER SATISFACTION
Freeterms:SELF-CONSCIOUSNESS
Language:eng
Abstract:The objective of this study is to determine whether a dissatisfied consumer would select a specific complaining behavior response based on his or her self-consciousness disposition. The study used written scenarios where subjects waiting in line at a movie theater had to face additional waiting time as a consequence of an event associated with an intruder or with the service provider, and occuring either immediately in front of them or further away.
SCIMA record nr: 233611
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