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| Author: | Burt, S.L. (et al.) |
| Title: | Retail internationalization and retail failure: issues from the case of Marks and Spencer |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : APR, VOL. 12:2, p. 191-219 |
| Index terms: | BUSINESS FAILURES CLOTHING INDUSTRY INTERNATIONALIZATION MARKET EXIT RETAILING CASE STUDIES |
| Language: | eng |
| Abstract: | In this article, the internationalization strategy of Marks and Spencer over 30 years is examined. Its recent large-scale withdrawal from such activity is considered in the light of theories about internationalization and business failure. The complexity of market exit in retailing is emphasized. |
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