search query: @author Halme, M. / total: 9
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| Author: | Halme, M. |
| Title: | Corporate environmental paradigms in shift: Learning during the course of action at UPM-Kymmene |
| Journal: | Journal of Management Studies
2002 : DEC, VOL. 39:8, p. 1087-1109 |
| Index terms: | Forestry industry Products Environmental protection Companies Organizational learning Organizational behaviour Case studies Finland Nordic countries Europe |
| Language: | eng |
| Abstract: | Contrary to the popular conception in the corporate environmental management literature that corporations must learn new ecocentric paradigms before they can be expected to produce environmentally sound performance, this paper suggests that cognitive-level environmental learning in organizations does not inevitably precede behaviour change. Rather, at least partially, such learning is likely to occur in the course of action. The article proposes that external pressure can set motion, but it alone does not lead to an environmental paradigm shift. In order to undergo such a shift, organizations will have to learn a meaning of their own to support new, more environmentally sound forms of activity. This study examines empirically how 2 companies have learned to incorporate environmental considerations into their managerial paradigms. Applying the grounded theory approach, the article identifies phases of environmental learning. |
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