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Author:Meyer, M. H.
Dalal, D.
Title:Managing Platform Architectures and Manufacturing Processes for Nonassembled Products
Journal:Journal of Product Innovation Management
2002 : JUL, VOL. 19:4, p. 277-293
Index terms:MANAGEMENT
PRODUCTS
METHOD STUDY
Language:eng
Abstract:The article presents methods for defining product platforms and measuring business performance in process intensive industries. The authors first show how process intensive product platforms can be defined using the products and processes of a film manufacturer. The authors then present an empirical method for understanding the dynamics of process intensive platform innovation, allocating engineering and sales data to specific platform and product development efforts within a product family. The authors applied this method to a major product line of a materials manufacturer. The authors gathered ten years of engineering and manufacturing cost data and allocated these to successive platforms and products, and then generated R&D performance measures.
SCIMA record nr: 241712
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