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| Author: | Cooper, R. G. Edgett, S. J. Kleinschmidt, E. J. |
| Title: | Optimizing the Stage-Gate Process: What Best-Practice Companies Do-I |
| Journal: | Research Technology Management
2002 : SEP-OCT, VOL. 45:5, p. 21-27 |
| Index terms: | OPTIMIZATION COMPANIES PROJECTS MANAGEMENT |
| Language: | eng |
| Abstract: | Now that most companies have implemented a systematic new product process to drive projects from idea to launch, the best-practice companies are improving their processes to make them both faster and more effective. With breakthrough ideas and home-run projects in short supply, some companies are adding a Discovery stage to the front end of the process in order to generate better ideas. Activities in this new stage include: building in an idea capture and handling system; doing voice of customer research work, including "camping out" with customers and working with innovative users; generating scenarios; and holding major revenue-generating events. Best-practice companies are also harnessing fundamental research more effectively by implementing a novel stage- gate approach. |
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