search query: @freeterm magazines / total: 9
reference: 9 / 9
« previous | next »
| Author: | Phillips, B. J. McQuarrie, E. F. |
| Title: | The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999 |
| Journal: | Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 1-13 |
| Index terms: | ADVERTISING PUBLISHING INDUSTRY USA |
| Freeterms: | MAGAZINES RHETORICS |
| Language: | eng |
| Abstract: | Rhetorical advertising style consists of the method or manner by which ad content is expressed; an example is the use of rhetorical figures as metaphor or rhyme. Two studies of rhetorical style in U.S. magazine advertisements from 1954 to 1999 are reported. |
« previous | next »
SCIMA