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| Author: | Katila, R. Ahuja, G. |
| Title: | Something old, something new: a longitudinal study of search behavior and new product introduction |
| Journal: | Academy of Management Journal
2002 : DEC, VOL. 45:6, p. 1183-1194 |
| Index terms: | New products Organizational learning Robotics Search problem |
| Language: | eng |
| Abstract: | The authors examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. The findings in the global robotics industry suggest that firms' search efforts actually vary across two distinct dimensions: search depth, or how frequently the firm reuses its existing knowledge, and search scope, or how widely the firm explores new knowledge. |
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