search query: @author Allen, J. / total: 9
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| Author: | Zook, C. Allen, J. |
| Title: | Growth outside the core |
| Journal: | Harvard Business Review
2003 : DEC, VOL. 81:12, p. 66-73 |
| Index terms: | Companies Competition Growth USA |
| Language: | eng |
| Abstract: | Expanding into adjacent markets is tougher than it looks; three quarters of the time, the effort fails. Here's how to change those odds dramatically. The article discusses a study focusing on 25 companies that achieved sustainable growth performance far in excess of their peer groups. This diverse set of companies ranged from retailers to banks to consumer electronics companies. |
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