search query: @author Chao, P. / total: 9
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| Author: | Andersen, P.H. Chao, P. |
| Title: | Country-of-origin effects in global industrial sourcing: Toward an integrated framework |
| Journal: | Management International Review
2003 : VOL. 43:4, p. 339-360 |
| Index terms: | Decision making Industrial purchasing Marketing Models |
| Freeterms: | Country of origin |
| Language: | eng |
| Abstract: | The research on country-of-origin effects (hereafter as: coo-effects) on global industrial sourcing is still limited and does not systematically include the characteristics of industrial buying behaviour. This paper aims to review current research on coo-effects in industrial marketing and develop an integrated framework for assessing coo-cues in industrial sourcing decisions. The paper presents a conceptual model incl. buying task and buying centres. There are 16 propositions developed. |
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