search query: @author Mauborgne, R. / total: 9
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| Author: | Kim, W.C. Mauborgne, R. |
| Title: | Blue ocean strategy |
| Journal: | Harvard Business Review
2004 : OCT, VOL. 82:10, p. 76-84 |
| Index terms: | Management Markets Competition Strategy Planning Industries USA |
| Language: | eng |
| Abstract: | Competing in overcrowded industries is no way to sustain high performance. The article focuses on how to create opportunity in a business universe that is made up of red (hereafter as: r-oc.) and blue oceans (here as: b-oc.). The r-oc. represents a market space of all industries where companies compete for a bigger share. The b-oc. is an unknown market representing future industries and is a space where demand is created. The authors discuss strategic elements found in the automobile, computer, and movie theater industries. |
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